The sneaker industry is a massive global scene, with a dedicated community that is constantly up to date with the latest releases, and even building their own business or identity surrounding the idea of sneaker collecting. The collecting of sneakers is a multi-million-pound industry in itself, with new colourways, designs and even collaborations breaking the internet every year. In recent years, brands have discovered that limited edition collaborations have become the way forward to making the next viral, must have sneaker, whether it be crossing brands or using celebrity designs or names.
With that being said, BoyleSports, the home of online casino games, will be taking a look at some of the biggest sneaker collaborations of all time.
Nike x Off White
The collaboration between the American giant Nike and the American fashion designer Virgil Abloh’s Off White broke the internet back in 2017, with hypebeasts around the world wanting to get a hold of a pair, no matter the silhouette. It all began with a release known as ‘The Ten’, dropping 10 different Nike x Off White sneakers, featuring a Nike model with Off White features such as the famous tag or orange label. This collab left a limited supply and encouraged reselling, resulting in pairs selling for over £1,000 from independent sellers. The most popular models came from the Jordan 1, Nike Dunk and the Air Force 1, models that are still being sold today online. Despite Abloh's passing away in 2021, the collaboration continues into 2025 with new pairs still being released and the hype not showing any sign of decline amongst sneakerheads. Off White has also broadened into the football realms as AC Milan released a spectacular range of kits for the 2025 season fused with the brand.
Adidas x Kanye West
The Adidas x Kanye West collaboration will go down in fashion history, changing the way we view our sneakers, from comfort to design, and embracing creativity and boldness. Kanye, now known as Ye, announced his departure from Nike after controversies regarding the designs and pricing of shoes, joining Adidas in 2013. It wasn’t until 2015 that the first Adidas Yeezy was released, with the 750 being the first of many. The collaboration was so successful within its first 3 years, with massive sales and demand stirring resellers to bring even more hype around the exclusivity. In 2018, the collaboration was extended as it was at its peak at the time, with new silhouettes dropping every few months. The likes of the Yeezy Foamrunner, Yeezy 350 and Yeezy Slide are just a few notable pairs from the American music artist. However, in 2022, after online controversies from Kanye West, Adidas had no choice but to cancel the collaboration, bringing an end to what was arguably one of the best sneaker collabs of all time.
Air Jordan x Travis Scott
As a result of the immense success that was stimulated by the partnership between Kanye West and Adidas, Nike’s Jordan brand decided to get involved, joining forces with American rapper Travis Scott to produce sneakers that would shape the industry into what it is today. In 2017, Travis Scott created his first Jordan, which was only provided to friends and family, with the model of choice being a custom pair of Trunner LX. After hype and demand for a more widely available sneaker, Scott and Jordan released the Air Jordan 4 Cactus Jack in 2018, using one of the most popular Jordan silhouettes to date. This began the hype around the Travis Scott brand, resulting in high demand from the limited supply, swiftly valuing the shoes at over £1,000 to buy through independent sources. Seven years on, the collaboration is still ongoing, with the Jordan 1 also becoming an icon of the collaboration. Due to immense success, other Nike sneakers have been involved in the partnership, including the Dunk and even the Air Force 1.
Supreme x Nike
One of the oldest ongoing collaborations of all time, New York based streetwear and skateboarding company joined forces with Nike in 2002 to release fashionable sneakers that bridged the gap between the skateboarding community and the fashion industry. The unique and bold designs of Supreme met some of the most popular Nike silhouettes, generating an incredibly high demand. Like many other collabs, resellers inflated the price, with certain pieces being valued at over £500, despite a lower retail price. It started with a Dunk Low SB over 20 years ago, before evolving into other popular models, including the Air Max 98, Uptempo, Air Force 1 Low, Shox Ride 2, and many, many more. While the resale may not be as high as the likes of Nike’s Off White and Travis Scott collabs, the demand and hype around the releases is still there. As of 2025, Supreme is still a massive name in the industry. After seeing a slight drop, they have picked back up in popularity, resulting in their partnership with Nike continuing, with their latest Nike Dunk SB colourway released in September, and long may it continue.