In the past, you had to be an ex-footballer to be able to comment on the game with any credibility. Now, though, times are changing, and it’s most certainly for the better for Scottish football. Thanks to the rise of easy video sharing via platforms like YouTube, anyone can now become a football content creator.
There are a few great channels that are helping to promote the Scottish game to a global audience, but the league could still do with some assistance from other areas of entertainment.
Modern Streaming Landscape Has Made It Possible for Anyone to Create Football Content
The days of classic studio football punditry could be coming to an end, as the power is switching to the people. Now, regular fans are able to make their own content and stream it to people all over the world, unlike traditional pundits who can usually only reach the people who subscribe to the network on which they appear.
There are a few great fan-made channels that follow Scottish football, with Open Goal among the leaders. The channel uses YouTube and other social media to spread its content, which includes video and podcasts, and live content. Viewers love this because they can relate to the creators, who are down to earth football fans with plenty of personality. They try to make it fun and accessible, meaning it’s easier for people to get to know Scottish football.
There are a few other channels that are gradually getting more recognition as well. The Scottish Football Citizen is another great one to check out, as it helps people understand the history of the game in the country.
Scottish Football Still Needs More Help to Get Global Fans
These fan-made channels are a great start, and it’s promising that they are encouraging others to follow suit. With more varied content from real lovers of the game who are passionate about their teams, it helps others from all over the planet to feel that same level of enthusiasm. There’s also the fact that people can comment on live streams and feel like part of a community contributing to the content creation.
There are other ways that the Scottish Premiership could be promoted, however, and it needs to use as many different avenues as possible to compete with the global attraction of the Premier League next door. One way to do this could be to tap into the booming entertainment industry, where there’s a lot of football-related content already.
For example, there could be a special documentary about the division. Perhaps the league should try to strike a deal with Amazon and work on their own All or Nothing series. Another option could be to branch out into the UK slots market. There are already various football-based reel spinners such as Football Finals Xup and Football! Cash Collect. A branded Scottish football title wouldn’t look out of place among these.
Scottish football could finally be starting to get the recognition it deserves, and it’s all thanks to the ease of content sharing that social media has brought about. There’s still more to be done, though, and breaking into other areas of entertainment would be useful as well.